Kendall Jenner To Launch Eye Palette for The Estee Edit Collection

Kendall Jenner, the face of Estee Lauder, has created her own custom eyeshadow palette for The Estee Edit – Estee Lauder’s new collection for Sephora, and aimed at capturing Millennials.

The Eyeshadow Palette will launch at Sephora on March 15th. The white palette looks modern, and features Jenner’s signature.

Sephora execs spoke about how it reaches younger consumers through the digital features in its stores; and the panel memebers at these brands discussed social media tips for tapping into Millennials. Clarins is also targeting the consumer group with its new campaign.

Jenner reveals a few details in an exclusive interview with Refinery 29 – and in the video below.